Arcadia Biosciences (RKDA) Appoints Seasoned CPG Sales Executive Brian Schaffer to Senior Vice President of Sales
A seasoned sales and general management executive with deep CPG experience, Schaffer has a proven track record of building and leading world class sales organizations. He is tasked with driving the retail launch of Arcadia's GoodWheat brand, a company priority in 2022 as it works to build out its portfolio of plant-based, better-for-you products.
"Brian's expertise comes at a critical time for the company, as we establish our brands in an increasingly competitive and rapidly evolving retail environment," said
With a CPG pedigree that includes leadership roles at PepsiCo and Kellogg's, Schaffer possesses comprehensive knowledge across categories, channels of trade and go-to-market systems. Throughout his extensive career, he has successfully developed and executed growth strategies for brands including Keebler Chips Deluxe, Cheez It,
"I am delighted to join a dynamic, world class team," said Schaffer. "The impressive work that's been done by the team thus far has readied the innovative GoodWheat products for launch, and I'm excited to build the brand at retail. In addition, I see significant opportunity for continued retail growth of the existing Arcadia portfolio of on-trend, plant-based beverage and body care products."
Arcadia's chief growth officer,
With origins as a trailblazing developer of science-based approaches to enhancing the quality and nutritional value of crops and food ingredients,
Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the retail launch of GoodWheat, sales growth and product awareness and innovation. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially, and reported results should not be considered as an indication of future performance. These risks and uncertainties include, but are not limited to: Arcadia's and its partners' and affiliates' ability to develop commercial products incorporating their traits, and complete the regulatory review process for such products; customer demand and commercial success of such products; Arcadia's compliance with laws and regulations that impact Arcadia's business, including the sale of products containing CBD, and changes to such laws and regulations; Arcadia's future capital requirements and ability to satisfy its capital needs; Arcadia's ability to develop, enforce and defend its intellectual property rights; and the other risks set forth in Arcadia's filings with the
View original content to download multimedia:https://www.prnewswire.com/news-releases/arcadia-biosciences-rkda-appoints-seasoned-cpg-sales-executive-brian-schaffer-to-senior-vice-president-of-sales-301429526.html
Marie Espinel or Hannah Arnold, The LAKPR Group, firstname.lastname@example.org or email@example.com, Pam Haley, Chief Financial Officer, firstname.lastname@example.org