NEW GOODWHEAT™ PASTA SERVES UP PASTA REVOLUTION WITH FORKFUL OF FIBER THAT NEVER TASTED SO GOOD
Sixteen years in the making, GoodWheat™ pasta redefines the pasta category with one simple ingredient as consumers seek to amp up nutrition without sacrificing taste
GoodWheat pasta's five varieties – penne, spaghetti, fettuccine, elbows and rotini – are now available in select retailers nationwide, for
"It's no secret that Americans love pasta, but until now, families have had to choose between traditional pastas that deliver on taste but aren't typically strong in nutritional content and 'healthier' veggie-based pastas that offer nutrition but are lacking in taste and texture," said
GoodWheat pasta contains four times the fiber of regular pasta – with 8g per serving versus 2g in regular wheat pasta – a significant health benefit for the 60 percent of
The health benefits of GoodWheat pasta extend far beyond fiber; it also has 9g of protein per serving, which is about 25 percent higher than most traditional pastas. GoodWheat pasta has the market's trusted Non-GMO certification, is certified kosher and is
"Our proprietary, premium wheat has been carefully cultivated over the last 16 years, culminating in a great tasting pasta with zero questionable ingredients," added Pitlik. "GoodWheat pasta supports the efforts of parents working to nourish their families with simple, clean and natural products. The food we eat plays a significant role in our health, and we believe our next-generation wheat will positively impact the wellbeing of people who want to enjoy a better-for-you pasta worthy of even the best Bolognese."
In recent taste tests, GoodWheat performed significantly better than a leading veggie pasta and equal to a leading traditional pasta, a testament to its superior wheat grain which is harvested and milled into high-quality wheat flour. Cooked to perfection in 11-17 minutes, GoodWheat pasta is always al dente, and never bland, gummy or mushy.
Arcadia – whose portfolio of consumer nutrition, health and wellness brands also includes Zola® coconut water, ProVaultTM, SoulSpringTM, Saavy Naturals® – is focused on growing its dynamic consumer products in on-trend categories. GoodWheat pasta is the first product the company is introducing to the market made with its proprietary wheat grain. Visit eatgoodwheat.com to learn more, and follow GoodWheat on Facebook, Instagram, Pinterest and
Sixteen years in the making, GoodWheat™ is a unique, breakthrough, better-for-you wheat, with nothing added and nothing taken away. Our wheat is
With origins as a trailblazing developer of science-based approaches to enhancing the quality and nutritional value of crops and food ingredients,
1 Source: 2021 Food & Health Survey IFIC
2 The leading traditional pasta brands have 7g protein per serving.
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Marie Espinel, The LAKPR Group, firstname.lastname@example.org